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Smart Trends in the Hospitality Industry

While the world was facing a severe global pandemic over the last 3 years, the whole hospitality industry was clearly affected. According to MCkinsey&Company research, studies suggest that recovery of the hospitality industry in the US to pre-COVID-19 levels could take until 2023 – or later. However, one thing is for sure: the future of hospitality is bright. Being prepared for such inevitable changes and adapting fast to unexpected shifts are keys to continuous success.

Hospitality is a competitive people-based industry. Thus, keeping pace with the fast transformations is one way to avoid being left behind on customers’ expectations while providing them with the exact experience they crave for.

Meanwhile, new HoReCa businesses are popping up everywhere to accommodate the increasing demand for modernity and digitalization and every FNB enterprise is constantly looking for ways to stand out in the hospitality landscape. Here’s a list of smart changes that have occurred in the HORECA sector in the recent years.


1. Going Contactless:

 The trend towards digital and contactless services started a couple of years ago but has accelerated starting 2020. As the world adjusted to the pandemic, the concepts of hygiene and cleanliness have become experientially vital and a priority especially for hospitality and F&B businesses. However, the trend went farther than the safety measures of mandatory face masks, social distancing, and providing sanitizing hand gels, into making sure most business interactions require minimum contact.

With the growing concerns about reducing friction, contactless payments have become one big example of such trends. The pandemic has turned the contactless payments into a necessity rather than a luxury as socially responsible people and employees have felt uncomfortable dealing with cards, exchanging monetary bills or even entering PIN codes.

  • QR Codes: 

The first example of contactless trends on the list is one we’ve all certainly come across. QR codes are being used all over the world at bars, restaurants, coffee shops and hotels. Be it to link the customers to PDF, simple menus or to inform them about the available services, QR codes have been a physical-to-digital getaway for a while now.

Advanced QR code-generated solutions are an example of  effective business investment that is both eco-friendly and cost saving by reducing paper consumption and printing expenses. 


Smart service solutions like Ring n Bring give access to fully customizable and advanced digital menu templates. It allows management to edit everything from content, price, background, colors, themes and images to brand the solution to their own identity!

Also, customers can benefit from the add to cart, customizable service buttons (Request bill and advanced call waiter buttons)  and more advanced features in restaurants, hotels, resorts, and valet services. One of Ring n Bring’s most innovative features is the Split bill function that takes out the hassle of who owes what for paying groups.

Furthermore, it helps decision makers in monitoring live feedback from customers and get a more comprehensive overview of their business performance.

  • Smart Hotels:

An increasing number of hotels’ guests now expect everything to be automated and controllable by smartphones. Hence, one of the most useful hospitality trends nowadays is mobile check-ins. Although it does reduce human-to-human contact, mobile check-in can allow customers to benefit from self-service and makes the arrivals part of the customer experience much faster with little lining-up for a long time.

One significant example of hotels’ advanced solutions is Ring n Bring, the smart service for premium hospitality: 

This appless, contactless, fast and smart solution enhances guests’ overall experience. With Ring n Bring, all business departments of Hospitality get added value, from marketing with promotional banner ads and advanced analytics, to operations and staff. It achieves this by reducing mistakes, not missing timely orders, and keeping track of staff performance. Effectively improving the communication of staff with guests considerably.

With a single tap on their phone, guests can order food or request any other service from amenities and laundry to maintenance and even valet parking service. All of that and more from the comfort of their room.

2. Virtual Reality 

The next trend on the list is a highly advanced one. Virtual reality tours are of the most exciting technology trends. Such technologies are being used by universities as a way to capture potential students surfing their website. 

VR tours provide the means for potential hotel guests or restaurant diners to experience what their surroundings will be like, with 360 degrees views, all from the comfort of their own home. Hence, the key is to make the content accessible on a variety of devices, without the need for a VR headset. This can work as a crucial trigger for moving people from the planning stage to actually committing to visit the place.

As we highlighted the importance of keeping up with the trends in the hospitality business, it’s important to note that almost everyone in the business is exerting consistent efforts to keep up with all the marketing trends and technological advancements. Smart solutions like Ring n Bring will help you up your game to satisfy your customers’ expectations and to stay at the top of the competition in times when most businesses are going smart.

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