The importance of customer feedback and reviews in the hospitality industry

In any type of business you run, retaining customer satisfaction is a major factor to consider for keeping them loyal to the brand. Thus, the importance of customer feedback cannot be emphasized enough for businesses seeking operational excellence.

It is all about the data gathered throughout a customer’s interaction with your company, product or service, be it positive or negative customer feedback. The Horeca sector is known to be a customer-centric industry with the main focus of creating the best experiences for the customers to build brand loyalty. It is vital for any business to obtain additional information from existing clients in order to learn how they perceive its services so that decision makers can boost the satisfaction of existing clients and attract new ones.

Smart digital solutions like Ring n Bring understand the importance of monitoring live feedback and the critical role that these feedbacks play in hospitality. With its simple and effective approach, Ring n Bring assists organizations in obtaining multiple insights to improve their operations, keeping up with market trends, and recognizing emerging customer behavior patterns that are all relevant

– Boost Customer Engagement

With the hospitality industry’s saturation levels, the more you can do to stand out, the easier it will be to withstand unexpected future crises and maintain your brand’s relevance. Modern solutions like Ring n Bring engage your guests throughout all of the customer journey. From ordering food, requesting services, to splitting the bill or scheduling wake-up calls and making reservations, Ring n Bring creates an interactive experience that keeps the customer coming back for more.

Engaged customers will appreciate having their lived experiences and preferences taken into consideration in building your brand story. When you encourage reviews, ask for feedback, and make an effort to do so in a fun and exciting way through your branded surveys, you engage your customers on several key levels. With Ring n Bring, you can make the feedback-gathering process more enjoyable for the clients, and thus making them feel valued.

– Increase Customer Retention

A happy and satisfied customer is bound to come back and stay loyal to the brand. When your offered services are of high quality and professionalism, customers will come back for more and even recommend and refer your place to colleagues and friends.

However, as important as it is to receive positive feedback, it is in situations where the service they requested was served late or when the food menu is found misleading, that you really need to know about it as soon as possible.

In addition to Ring n Bring’s various smart features that reduce ordering mistakes and customers waiting time, it provides the opportunity to monitor all live feedback to deal with on the spot for any immediate damage control. Not only does it give the management a chance to make it right, but asking for feedback and constructive criticism is also the best way to increase retention over the long term.

– Insightful Business Analytics

Anonymized data tracking is essential for all types of businesses, and the food and beverage industry is no exception. A digital restaurant menu will support restaurant managers in tracking a range of customer data in order to generate better insights and increase sales. Ring n Bring live feedback feature presents decision makers and marketers with the necessary tools to analyze consumer insights at the click of a button in order to implement this feedback into successful business strategies.

– Customer acquisition

When it comes to sharing your brand’s message, existing customers are your main influencers. Reputation is the most important aspect for restaurants, hotels and many other hospitality venues. Ring n Bring helps FnB businesses provide premium service that will give business owners the full confidence to ask their guests for online reviews. External feedback links to review websites such as Yelp, Booking.com, and Trivago can be accessed by simply scanning the branded QR codes placed at the tables, in the rooms, or next to the sunbeds.

When you allow your customers to directly post photos to social media through Ring n Bring logins and shareable links, they help keep your reputation alive. When they post photos and share comments about your professional service or quality food, they attract many other potential customers. Requesting feedback is not only an excellent method to improve and get innovative, but it’s also a great strategy to market your business both online and offline.

Customers love the brands that own up to their mistakes and turn them into ways to improve. Even small hospitality businesses are expected to take on such an initiative to better connect with their target audience and ensure that their customers feel heard and valued.

Collecting, analyzing, discussing and acting upon customers feedback will set your brand standards higher in the market. Not only will it help you connect with your customers but will also allow your brand to outlive its competitors.